Making India's favourite biscuit brand impossible to miss online
Services
Performance Marketing
SEO
Client
Parle Products
Sector
Food & Beverages
Question
How does a legendary legacy brand grow its organic digital presence in a crowded, fast-moving FMCG landscape?
Answer
By combining targeted keyword optimisation, authoritative content strategy, and a powerful backlink ecosystem to dominate search.
Parle is one of India's most iconic FMCG companies, best known for Parle-G, a biscuit that has accompanied generations of Indians. From glucose biscuits to cookies, crackers, confectionery, cakes, rusks, snacks, and staples, Parle offers both value and premium products. With vast distribution, trusted quality, and constant innovation, the brand leads India's biscuit and confectionery market while expanding globally. Ting partnered with Parle to boost organic traffic to its official website, sharpen search visibility for product categories and brand terms, while also improving engagement and brand recall through organic discovery.
Building topical authority from the ground up
We targeted high-volume and long-tail keywords spanning branded and category terms, building a robust keyword architecture that captured consumers across every stage of intent-whether they searched for 'Parle-G', 'best biscuits in India', or specific product categories.
Content and links that earn trust
We developed SEO-driven, consumer-focused content that established Parle as the authoritative voice in the biscuit and snacks space, while simultaneously securing high-quality backlinks to boost domain authority and trust-creating a compounding flywheel of organic growth.
12.5%
Rise in organic traffic in the quarter
27.2%
Growth in engaged sessions
13.5%
Increase in new users
Related case studies
Like our work? Give us a little ting.
