Building global digital authority for a world-class glass packaging leader
Services
SEO
Client
PGP Glass Private Limited
Sector
Manufacturing
Question
How do you establish global SEO authority for a niche B2B manufacturer competing across 50+ countries?
Answer
Through a three-pillar SEO framework spanning technical foundations, on-page keyword mapping, and authoritative off-page link building - executed over six disciplined months.
PGP Glass Private Limited is a global specialist in the design, production, and decoration of glass packaging for the Cosmetics & Perfumery, Food & Specialty Spirits, and Pharmaceuticals industries. Operating across India and Sri Lanka with a capacity of 1,720 tonnes per day, 12 furnaces, and 70 production lines, PGP Glass serves customers in 50+ countries with offices across France, Germany, Turkey, Spain, Brazil, UAE, and the UK. Ting was tasked with enhancing PGP Glass's online visibility and industry authority by strengthening SEO performance - including technical health, on-page optimisation, and authoritative backlink building for high-intent keywords such as 'glass bottle manufacturers', 'sustainable glass packaging', and 'fragrance bottle manufacturers'.
Technical foundations that search engines trust
A complete technical SEO audit addressed crawl and indexation issues, broken links, and site security. Core Web Vitals were improved across page speed and mobile responsiveness. Structured data - Organisation, Product, FAQ, and Article schema - was implemented, and sitemap, robots.txt, and canonical tag setups were enhanced to ensure Google could discover and rank every relevant page.
On-page authority and off-page credibility
High-intent manufacturing keywords were mapped to core business pages, with meta tags, headers, and alt text updated for relevance and CTR. Internal linking was strengthened across product categories. In parallel, high-quality backlinks were secured from packaging, pharma, and sustainability domains, while thought-leadership content on glass sustainability earned additional media coverage.
+18%
Organic traffic growth
+46%
SERP impressions
+24%
SERP clicks
-7%
Bounce rate reduction
+80%
Keywords on Page 1 of Google
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